Microsoft Advertising budgeting and billing

 Microsoft Advertising budget tools allow you to control your advertising spend and use features that make payments flexible and easy. This training will explain available budgeting and billing, show you how to maximize budgets, and set up a daily campaign budget. It will also review payment methods, issues with customer credit, and new account management systems.

After reading this training, you will understand how to:

  • Set up a Shared Budget and select from daily budget options.
  • Identify and fix errors that prevent accounts from serving ads.
  • Link prepay billing methods and become the bill-to party.
  • Optimize allocated budgets and identify credit holds and limits.           

Microsoft Advertising Budget basics

Your campaign budget is the total amount covering expenses across your campaign’s ad groups. Microsoft Advertising allows you to budget on a daily basis and lets you control how quickly your budget is spent. There are ways to modify variations of daily budgeting. Microsoft Payment and Billing

Shared Budgets

The Microsoft Advertising Shared Budgets feature lets you spend between campaigns using the same account. Either apply a single Shared Budget across all your campaigns, or select specific campaigns for distribution. With a Shared Budget, Microsoft Advertising automatically adjusts how your budget is spent across its campaigns to help you improve your ROI.

LLet's say you want to spend $40 per day on Campaign A and $40 per day on Campaign B. One day, Campaign A gets fewer clicks than usual, and only spends $30. Meanwhile, demand for ads from Campaign B is higher than usual. With individual budgets, Campaign B could run out of funds, leaving potential clicks on the table. But with a Shared Budget, Microsoft Advertising reallocates the $10 Campaign A didn't need to Campaign B, letting it capitalize on the additional demand.

You can always go back to using individual budgets for complete control over how much you spend on each campaign.

To set up a Shared Budget, click Shared Library in the left navigation pane. Click View Budgets. Click Create budget

Give your Shared Budget a unique name and set a budget amount. Keep in mind that this amount needs to be large enough to cover all of the campaigns to which the Shared Budget is applied. Select the campaigns you want to use this Shared Budget. Click Save

Note: Once you have set up at least one Microsoft Advertising Shared Budget, when you create a new campaign, you will have the option to choose a Shared Budget for it to use.

How to estimate a campaign budget

A good formula to keep in mind is this one: Budget = Clicks x Bids. When you’re limited by budget, you can use the budget suggestion tool and keep in mind that increasing your budget, decreasing bids, increasing your Quality Score, and pausing keywords will all help.


Remember to always automate your bids for better strategy. You can use Maximize Clicks to get as many clicks as possible, and Maximize Conversions to get as many conversions as possible.


    Call  1-856-514-8666 for help and support of Microsoft Payment and Billing.



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